MBE-CMT News Update: Global Teams - Jakarta
Brand positioning and establishment are the major tasks of the newest member of the MBE-CMT family right in the heart of the local mining industry
PT MBE Coal and Minerals Technology Indonesia is the youngest entity in the MBE-CMT global community that started its activity in May 2011. MBE Jakarta consists of Ms. Vivi Chandra as Finance and Administration Manager, and two sales managers: Mr. Abihuda Hidajat and Mr. Rolan Harahap. The unique character of the team is that all of the members are German universities’ alumni who are currently residing back to Indonesia. This is a great advantage since they have experience and a good understanding of both cultures, and could therefore adapt very well by synchronizing the way of work with the headquarters, while at the same time creating a local network, which is the base of our current market establishment process.
In comparison to other entities that already have their footprints on the local market, we are currently in the process of finding our position, so our main activities in the year ahead will address creating the right network and positioning our brand on the market. The first steps to introduce our technology and capabilities was done during our Company Symposium on the 20th September at the J.W. Marriott Hotel that is located adjacent to our office building, followed by fact finding tours to areas, rich in mineral resources.
The office is located in the golden triangle of the capital city of Indonesia -- Kuningan, Jakarta -- the hub of the mining industry. The location makes it possible for our sales managers to visit the prospective clients in regular intervals since most of the relevant businesses are seated in the surroundings of this area.
We are excited about our new challenge of capturing the local market and optimistic through all the support that we have received so far.
YENNY WONG, MANAGING DIRECTOR
PT MBE Coal & Minerals Technology Indonesia, Jakarta, Indonesia